GoTo views its partners as true extensions of its team

YVETTE MCENEARNEY
SENIOR DIRECTOR, CHANNEL SALES – APAC, GOTO

“GoTo leads with a channel-first approach, especially in fast-moving, diverse markets like APAC, where local knowledge makes a big difference. Our partners are more than just resellers, they’re trusted advisors who bring years of experience and deep industry insight. They help customers make smarter decisions when going through change, whether it’s scaling up, transforming digitally, or navigating a new market. While vendors often focus on product features, our partners offer a full view of the customer’s environment. By making partners a core part of how we go to market, we help customers see value faster, adapt better, and build long-term success, while keeping our own strategy grounded in real-world impact.

PARTNERS HELPING TO DIVE INTO DEEPER MARKETS

We see our partners not just as sellers, but as true extensions of our team. By working closely with them, we are able to improve delivery service and help customers, especially small and medium businesses, become more tech-ready and efficient in their operations. Whether it’s through traditional channel partners or independent software vendors (ISVs), we are building collaborative relationships that help us reach deeper into regional markets. These partnerships are helping us grow our presence across India and the broader APAC region, strengthening our brand and creating long-term value for our customers and partners alike. Besides, we focus on identifying partners who demonstrate technical adaptability and consultative selling capabilities. Someone with strong technical foundations who can quickly upskill in these rapidly evolving domains, as they need to navigate both technical complexities and business implications.”