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Govt questions tech platforms over bot accounts and AI misinformation

Advances in artificial intelligence and synthetic media are intensifying the global challenge of misinformation and disinformation, raising concerns about their potential impact on democracies, economies and social cohesion. According to the latest Global Risks Report 2026, mis- and disinformation rank among the most significant short-term risks facing the world today.

Experts warn that emerging technologies, including generative AI and deepfakes, are enabling malicious actors to manipulate public opinion with unprecedented speed and precision. These tactics often rely on emotional triggers such as fear, anger or anxiety, which increase the likelihood that misleading content will spread widely across digital platforms.

AI and Synthetic Media Fuel Information Disorder

Researchers note that artificial intelligence systems can analyze behavioural data and psychological patterns to deliver highly targeted messages to specific groups. Through micro-targeting and emotional profiling, disinformation campaigns can tailor narratives that resonate strongly with audiences, reinforcing existing beliefs and deepening social divisions.

The rapid growth of synthetic media has further complicated the issue. Deepfake technology has advanced significantly, making manipulated images, videos and voice recordings increasingly difficult to distinguish from authentic content. During recent election cycles in several countries, AI-generated videos and fabricated political messages circulated widely on social media, highlighting the growing influence of such tools.

Analysts say that even awareness of deepfakes can undermine public trust by making it harder for people to determine whether information is genuine. This uncertainty can erode confidence in institutions, media organisations and democratic processes.

Building Resilience Against Disinformation

Experts argue that combating the spread of disinformation requires a combination of technological solutions, public education and stronger governance frameworks. Strengthening systems for verifying information, encouraging open public debate and holding those responsible for harmful campaigns accountable are considered essential steps.

Education is also viewed as a key component of long-term resilience. Some countries have introduced media literacy programmes in schools to help students recognise manipulation tactics and critically assess online content. Such initiatives aim to equip citizens with the skills needed to identify misleading narratives before sharing them further.

Regulatory approaches are also evolving. Measures such as the EU AI Act require clearer labelling of AI-generated content and greater transparency around synthetic media, reflecting a broader effort to address risks linked to emerging technologies.

With numerous elections and geopolitical tensions expected in 2026, analysts believe the coming year will serve as a critical test of how governments, institutions and technology platforms respond to the growing threat of AI-driven disinformation.