SERVICES

HCL Technologies and Aegon launch cXstudio

by VARINDIA 2015-03-11

HCL Technologies and Aegon have announced the opening of their joint cXstudio, aimed at delivering customer experience excellence through the adoption of the latest digital technologies. Established close to Aegon’s headquarters in The Hague, the 35-seat cXstudio will foster co-innovation between both companies. The aim is to pioneer new and inventive ways for Aegon’s customers and potential customers to manage their financial future through digital channels, with a key focus on mobility. "Today, our customers want easy to understand interactions regarding their current and future financial situation. Many find it difficult or boring to access and understand their financial future. We want to offer them help, by now offering entertaining awareness creation,” said Kees Smaling, CIO of Aegon Netherlands. “The collaborative approach behind the cXstudio enables us to provide greater support to Aegon in its drive to become a more customer-centric organization, whilst helping it to achieve better operational efficiencies,” said Rahul Singh, President, Business Services & Financial Services, HCL Technologies. “Our existing cXstudio initiatives have already realized significant successes.” HCL’s cXstudios are designed to enable financial services organizations to better meet the needs of increasingly demanding consumers effectively, whilst retaining the efficiency needed to work within the budget restrictions and constraints of legacy IT infrastructure. The cXstudio framework is underpinned by HCL’s vision on the future digital operating model, which helps organizations to move away from implementing disparate and piecemeal digital touch point projects. Instead, cXstudio provides strategic foundation, executional model and talent to create a continuous system of optimization and change for front-end digital channel development and management.