HGSi creates a memorable campaign for Gulf Oil's - Pick-up Your Dream

HGS Interactive, a business unit of Hinduja Global Solutions Limited (HGS) (Listed on NSE & BSE, India), has designed an immersive web experience for phase 2 of Gulf Oil’s campaign – Pick-Up Your Dream. The campaign objective is to draw attention to Gulf Oil’s products by giving a platform to people to express their passion for Cricket, keeping in mind India’s love for the sport and upcoming IPL edition.

The campaign comes with a fully responsive webpage - compatible on desktop, tablets and smartphones to create awareness about the online and on-ground challenges. The participating process for the online challenge is very exciting. Participants have to upload a video of themselves with a Gulf Pride Engine Oil Can while taking either the Helicopter shot, Yorker or Stumping challenge. The contest shall be open from 10th February, 2020 to 5th March, 2020.

The on-ground challenge participation process is no less interesting. It gives a golden chance to aspiring cricketers to showcase their cricketing skills in front of Kiran More, a former Indian cricketer and also former Chairman of the Selection Committee of the BCCI. The webpage also features an interactive map that showcases the venue and schedule of the cricket trials. Participants have to purchase a Gulf Pride Engine Oil can to participate in the cricket trials. It also features two inspiring videos of two of India’s best cricketers M.S. Dhoni and Hardik Pandya, urging those who are interested in learning cricket from them to participate in the challenge. Winners of this challenge will receive some exciting prizes.

“India is a cricket-loving nation. Banking on this passion for cricket to increase brand engagement, we are extremely delighted with the response to our integrated campaign, connecting Gulf Oil and cricket fans across the nation. The campaign was conceptualised to enable aspiring cricketeers to pick-up their dream and give them an opportunity to realise it. Our partnership with HGS Interactive has definitely brought this campaign to life” said Ravi Chawla, Managing Director, Gulf Oil Lubricants India Limited (GOLIL).

“We have created an immersive web experience for Gulf Oil, creating a platform for people to showcase their cricketing skills while integrating the products seamlessly,” said Sachin Karweer, Business Head, HGS Interactive.

Prize description for the Challenge Winners:

DREAM PRIZE - 12 lucky winners stand a chance to learn cricket from M.S. Dhoni and Hardik Pandya

LUCKY DRAW PRIZE - 50 lucky winners get a chance to meet and greet the Chennai Super Kings team

SIGNED MERCHANDISE - 100 lucky winners get signed merchandise by M. S. Dhoni and Hardik Pandya

Chances of winning THE DREAM PRIZE increase by taking the ON-GROUND CHALLENGE

One can also win assured prize of PAYTM cash on purchase of Pick-Up Your Dream Limited Edition pack and sending SMS with a unique code to a specific number.

Click here to enjoy the immersive web experience: www.gulfpridepuyd.com

Phase 1 of Gulf Oil’s campaign – Pick-Up Your Dream was a nationwide hunt for India’s best STREET DANCER in association with Filmy Mirchi, the Bollywood platform of Radio Mirchi. This three-week long campaign was executed across 21 cities as part of a tie-up with the movie Street Dancer 3D. The winner of this contest featured in a dance video with superstars Varun Dhawan and Shraddha Kapoor.