"Partners are a critical part of every business and implementing well-planned partner programs helps to drive mutual success. Hitachi Vantara and its partners can help organizations keep up, create value, and identify new opportunities using data. At Hitachi Vantara, the partner program is developed around 3 P’s - Predictable, Pioneering and Profitable. Our partnership models of resell, deliver, managed services and co-create are all based on these three pillars. We provide Predictability to the partner business by way of clearly defining the rebate structure (the simulation of the same is available on our partner portal). We pride ourselves in providing one of the best rebate programs in the industry today.
We bring predictability in the way partners buy the goods from us, by defining the promotions on the products and offering Everflex (our as a service offering) purchases to our partners. We help our partners with a clearly defined and measurable MDF budget for lead generation, POC gear, partner enablement, industry sponsorships etc to expand the coverage and skills. We also help partners with incremental resources with defined deliverables and ROI. The mantra is to sell more to earn more, and the cycle continues. The key step is to take the best industry parties in account and help our partners grow their leverage with their customers. As an example, we help our partners align with our OEM alliance partners to leverage on expanding the offering and leveraging the ecosystem.”
Deepak Sar
Distribution & Alliance Director - Hitachi Vantara
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