HP launches Its India Online Store

 Complementing its go-to-market ecosystem and helping channel partners increase revenues, Hewlett-Packard India(NYSE:HPQ) has launched its new online store. HP aims to provide many more touch-points for potential customers to access information on its vast range of PCs and printers before a purchase is made.

"We are committed to offering the best-in-class user experience to our customers and to growing together with our channel partners. This new online store addresses both goals and will help us discover new or underserved markets across India and thereby ensuring continued leadership in the PC and Printing categories in India. It will also showcase the full comprehensive product portfolio to all visitors and aid their decision making, resulting in more footfalls and sales for our channel partners," said Rajkumar Rishi, Senior Director, Consumer GTM, PPS, HP India.

The online store is also designed to target young buyers as a key market segment, who are increasingly researching and gathering information via online and social media sources for their purchases. Research commissioned by HP found that the population of Indian buyers at online stores is highly-skewed towards young males and half of these buyers are cross-shoppers - visiting both physical and online stores for their research.

HP's complete range of desktop and notebook personal computers, workstations, handheld computers, inkjet and laser printing systems, software and accessories will now be available on www.hpshopping.in.