HP with SR Digital instal HP Latex 3000 Printer in India

HP announced the first set of installations of the HP Latex 3000 printer in India with SR Digital Imaging-Auto Graphics a leading name in the signage industry and SSR Enterprises a full service print provider in Bangalore.

Both companies have recently witnessed strong business growth and needed a more advanced printing solution that could help increase their production capacity. The new installations are a testament to the print service providers embracing the HP Latex printing platforms for greater productivity, versatility and cost-efficiency.

Puneet Chadha, Director, Market Development, Graphics Solutions Business, Hewlett-Packard Asia-Pacific and Japan, said, “At HP, we are focussed on enabling our print service providers to offer innovative solutions to their customers. With the installation of the HP Latex 3000 printers, SSR Enterprises and SR Digital Imaging-Auto Graphics can broaden their customer offerings and stay ahead of the curve.”

SSR Enterprises specializes in printing a broad range of indoor and outdoor signs, particularly in the advertising and branding segments, for customers spread across southern India. Having installed the HP Scitex XL1500 as its first HP printer in 2010, the new installation of the HP Latex 3000 represents the third HP press the company has installed in a row.