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The International Association of Microsoft Channel Partners (IAMCP) India, in collaboration with Microsoft Vendor Digital Sales (VDS), successfully launched IAMCP Launchpad: Align, Accelerate and Amplify with Microsoft Vendor Digital Sales (VDS), a strategic initiative focused on strengthening collaboration and accelerating growth across the Microsoft partner ecosystem. The virtual launch event received an overwhelming response, with 150+ Microsoft partners from across India participating.
The initiative is the result of continuous discussions that began on September 25, 2025, during the Partner Connect 2025 – Accelerating Together session. Over the past few months, IAMCP India and Microsoft Vendor Digital Sales (VDS) teams worked closely to design a structured program that delivers measurable value to partners through enablement, collaboration, and ecosystem-led growth.
The launch event commenced with a welcome address by Debasish Pramanik, Secretary, IAMCP India, who set the tone for an engaging and insight-driven session. The event brought together Microsoft partners from across the country to explore new opportunities for alignment, collaboration, and business growth.
Strengthening the IAMCP Partner Ecosystem
Neeraj Gargi, President, IAMCP India, introduced the International Association of Microsoft Channel Partners (IAMCP), highlighting its global presence across 40+ countries and 100+ chapters worldwide. He outlined IAMCP’s four core pillars Partnering, Advocacy, Community, and Education, and emphasized the critical role of Partner-to-Partner (P2P) collaboration, which contributes over USD 10 billion in annual business globally.
Encouraging non-member partners to join IAMCP, Neeraj highlighted the value of structured networking, co-selling opportunities, and knowledge-sharing platforms enabled through the association.
Microsoft Vendor Digital Sales (VDS): Driving Partner Impact at Scale
The session featured insights from Ajitabh Dwivedi, supported by Romil Rastogi and Sameer Sharma from Microsoft, who shared the scale and impact of Microsoft Vendor Digital Sales (VDS).
Ajitabh explained the success chain connecting customers, Microsoft Vendor Digital Sales (VDS), Digital Advisory Specialists (DAS), partners, and IAMCP, ensuring tighter orchestration and faster deal execution.
Program Overview: IAMCP Launchpad
IAMCP Launchpad: Align, Accelerate and Amplify with Microsoft Vendor Digital Sales (VDS) is built around three core objectives:
· Aligning IAMCP partners with Microsoft Vendor Digital Sales (VDS) priorities
· Accelerating partner capabilities and pipelines through enablement and advanced certifications
· Amplifying co-sell growth and ecosystem expansion through IAMCP’s partner community
Key benefits for IAMCP members include BANT-qualified referrals, tele-calling as a service, advanced certification training and vouchers, strategic product enablement sessions, and technical webinars and demos.
Ecosystem Enablement and Partner Support
Adding further momentum to the initiative, Deepesh Belwal from Crayon announced special support for IAMCP partners, including onboarding assistance, SPD enablement, guidance on Azure Accelerate, and a Crayon Contest offering attractive incentives for partner sellers. These initiatives aim to equip partners with resources, rewards, and opportunities to scale their businesses.
What’s Next
The event concluded with a call to action for non-members to join IAMCP and actively participate in upcoming initiatives. Illuminate 2026, IAMCP India’s flagship annual event, was also announced and is scheduled for February 5, 2026, in Bengaluru, offering deeper networking and collaboration opportunities.
Leadership Perspective
Speaking about the vision behind the initiative, Neeraj Gargi, President, IAMCP India, said, “IAMCP is all about creating an ecosystem where partners collaborate, grow, and succeed together. Launchpad is our commitment to empower partners with opportunities, knowledge, and a strong community that amplifies their business potential.”
IAMCP Launchpad: Align, Accelerate and Amplify with Microsoft Vendor Digital Sales (VDS) is more than a program. It is a growth catalyst for Microsoft partners. By combining IAMCP’s community strength with the scale and reach of Microsoft Vendor Digital Sales (VDS), partners are positioned to unlock new opportunities and thrive in an AI-driven ecosystem.
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