Ibibo is believed to increase its market share to 50 per cent in the next two years, from 30-35 per cent at present.
Ashish Kashyap, CEO, Ibibo said, "At present, we capture 30-35 per cent of the social gaming market. In the next 24 months, we are targeting to garner 50 per cent market share.We are aggressively improving our mobile platform. One of the big focus area is to go to the access device. Hence, we are focusing at pre-embedding Ibibo platform on mobile phones. More than 25 per cent of the usage at present comes from mobiles. We expect this to scale up to 60-70 per cent in the next 2-3 years."
According to a report by FICCI and KPMG, the social gaming market in India was Rs. 240 crore in 2010 and is expected to touch Rs. 1,430 crore by 2014.
Kashyap added, "India has close to 12-13 million social media gamers growing at 14 per cent CAGR."
