Idea users to enjoy sponsored mobile data with sponsored Opera Web Pass

 Idea Cellular and Opera Software have joined hands with Quikr to offer sponsored mobile data through Sponsored Web Passes for over 137 million Idea customers in India. The tri-partnership is aimed at enabling more Indians to get online and experience the power of the internet on their mobile phones.

Idea becomes the first network in South Asia to launch Sponsored Opera Web Pass in association with Quikr.

A web pass is a great alternative to monthly data plans for consumers who do not require full-time internet access. Opera partnered with Idea earlier this year to bring this innovative solution to Opera Mini users in India. This solution provides affordable internet packages, tailor-made to enable Idea subscribers to enjoy internet access for particular timelines or websites, such as Facebook access for a day or internet access for an hour at just Re.1. Web passes allow transparent, self-explanatory transactions, along with affordable and controllable pay-as-you-go features.

Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “The web pass concept has helped us surpass the barrier of cost and convenience and has led to a spike in the number of data users on our network. Now, with Sponsored Web Pass, we are confident that even more non-data users will come on board and enjoy the amazing world of internet on their mobile phones, while also giving an opportunity to advertisers to gain instant connect with consumers using the mobile platform.”

To get sponsored web access, Idea users just need to open Opera Mini and click the “Idea Web Pass” Speed Dial entry, then select the “Free Internet by Quikr (10 MB)” web pass option. From there, users will be able to enjoy 10MB of sponsored internet access on their mobile phones for an entire day.