According to 6Wresearch, India A4 Printer market shipments reached more than 3.2 million. In the printing technology segment, Inkjet and Laser together captured around 92% share of the market.
Technological advancements and reduction in the prices of Multi-Function printers (MFPs) have resulted in an increase in demand for laser printers over the inkjet-based Single-Function printers (SFPs). Increasing penetration of Internet in India has helped in the growth of digital content which, in turn, has attracted consumers towards reliable and cost-efficient printing solutions.
Growth in corporate activities across the banking, financial, manufacturing, IT and government sector have fuelled the demand of MFP devices across the country. Additionally, reduction in the prices of hardware and per page cost have further assisted the growth of the India A4 Printer market over the past few quarters.
Key Highlights:
Hewlett-Packard, Canon and Epson captured more than 84% share of the market.
As many as six vendors shipped above 50,000 units Laser printing technology registered around 75% share in the Single-Function Printers.
Expenditure on e-Governance and IT projects is expected to rise at a much rapid pace. Additionally, growing digitization and innovation in mobile phones such as NFC are further driving the demand of Multi-Function printers.
Increasing adaption of wireless Internet and aggressive marketing strategies by OEMs will play a major role in the growth of WI-Fi-enabled A4 Printers in the Indian market. Manufacturers are continuously expanding their product portfolio according to the changing needs of Small Medium Businesses (SMBs). Moreover, initiatives by vendors in the education and public sectors have created awareness among the Indian consumers, especially in the Tier-III cities.
