India PC market

The India PC market in the first quarter 2023 hits rock bottom with double-digit declines in Tablet and Notebook shipments. The India PC market has been declining in double digits for the past few quarters. The PC shipments in India declined by 35% in Q1 2023. This is the fourth consecutive quarter of decline in the PC market.

In a world where personal computers, notebooks and tablets have reigned supreme, a surprising shift is occurring. With each passing quarter, their demand is dwindling, slowly fading into the background.

The decline in India’s PC market (desktops, notebooks and tablets), which began during the tumultuous reign of the Covid-19 pandemic, has now taken a firm hold. As per Canalys report, the PC shipments in India in Q1 2023 declined a notable 34.8% Year-on-Year, plummeting to a mere 3.95 million units. This decline marks the fourth consecutive quarter of yearly decrease in PC shipments. Adding to the surprise, all top five PC vendors witnessed double-digit Year-on-Year drops in their shipments.

The factors contributing to the decline in the PC market in India are:

· The economic slowdown in India

· The rise of mobile devices

· The shift to cloud computing

The desktops, suffered a less dramatic but still distressing 7% decline, clocking in at 859,000 units during the first quarter of 2023. And even the sleek and portable tablets weren’t immune to this technological turmoil, experiencing a heart-wrenching 37% Year-on-Year decline in shipments, leaving a modest 987,000 units yearning for affection. Despite the daunting annual setback, India still stands defiantly above the pre-pandemic era, boasting an astounding 47% surge in PC shipments in first quarter of 2023 compared to the same period in 2019.

Key Highlights: India PC Market Q1 2023

HP maintains its lead in India’s PC market, capturing a 25.6% share in Q1 2023. The company shipped nearly 1.01 million units of PCs and tablets during the first quarter, down 30.2% YoY decline.

Lenovo suffered the most during the first quarter. With a massive YoY decline of 46.5%, the company shipped only 0.6 million units of PCs and tablets in Q1 2023, compared to 1.12 million units in Q1 2022.

Whereas, Dell reported a massive decline of 41.1% YoY in PC shipments in India in Q1 2023, totalling 0.479 million. This is the second-highest annual shipment decline among the top five players. Finally, Acer and Samsung maintained their positions as India’s fourth and fifth-largest PC vendors, respectively.

The decline in the PC market in India is a challenge, but it is also an opportunity. PC vendors that are able to adapt to the changing market conditions will be able to succeed in this market.