India’s top business including Tata, Adani, and Reliance Industries are exploring to meet their acquisition targets to offer additional goods and services under their “super app” umbrella.
The offering including personal loans, travel bookings, and movie tickets to create a consolidated digital platform that will support their existing offline businesses, say bankers.
The groups plan to take on well-entrenched players like Amazon, Flipkart, and Paytm by merging their offline businesses with e-commerce initiatives. However, there is full proof of idea to bring the Super app idea and experts says, the large business houses has to struggle like a start-up and burn lots of money for the survival of the fittest.
Unlike separate apps a customer uses on her mobile to order groceries, buy food or airline tickets or just make payments, a super app can perform all these functions. The benefit for a company is awesome because it means the customer may change shopping habits through the day but remains in contact perpetually.
A physical equivalent would be a customer who never leaves a shopping mall in a 24-hour cycle, except to sleep.
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