Amid fears that Apple may raise prices, leading to shortages across retail stores and online platforms, consumers in India are rushing to buy iPhone 17 models. The development comes after Apple recently increased prices of MacBooks, iPads and smart home devices due to rising memory and component costs, while keeping iPhone prices unchanged. The report said retailers were encouraging customers to purchase the iPhone 17 now, warning that prices could increase later. Apple's recent price increases showed a noticeable pull-forward in demand for the iPhone 17.
Retailers said fresh supplies of the iPhone 17, particularly the base model, have remained limited over the past 10 days, adding to buying momentum.
According to the report, many customers are paying the listed price without negotiating discounts. Some buyers also turned to Flipkart and Amazon but were unable to find their preferred colour or storage variant due to limited availability.
Market trackers also pointed to stronger iPhone sales during the April-June quarter, supported by expectations that Apple may not introduce a new base iPhone model this year as it shifts focus toward its first foldable iPhone.
An analyst estimated that iPhone shipments crossed 3.5 million units during the quarter, compared with 3.1 million units a year earlier. Shipments were also higher than in the January-March quarter.
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