Infinix Mobile, the online smartphone brand from TRANSSION Holdings, has launched its new “HOT S3” smartphone. According to the company, with this launch, Infinix brings in its fourth global product series “HOT S” to India. It is designed in two variants, viz. 3GB+32GB and 4GB+64GB storage priced at Rs.8,999 and Rs.10,999, respectively. Underpinning its USP, the HOT S3 is the first smartphone that sports the Full View display with 20MP selfie camera with a capability to take great selfies even in low light. The device will be available exclusively only on Flipkart from 12th February, 2018.
Speaking on the occasion, Anish Kapoor, CEO, Infinix India, said, “India is an extremely significant market for Infinix and HOT S3 is getting launched in ‘India first’ before getting launched in other markets. With 40% Indian population below 20 years of age (source: Published media reports) and to this younger generation social media is a broadcasting tool to express themselves through selfies, ‘HOT S3’ is made for them. We believe that the youth demands for a device that represents them and syncs well with their youthful and fashionable personality and Infinix Hot S3 resonates well with these demands with its brand persona ‘Express Yourself’. We are delighted to offer our latest innovation, Hot S3, which will change the game under 12K segment by offering the hottest combination of features such as 20MP Selfie camera with Full View display, latest Android Oreo Operating System, 4,000mAh battery and powered by Qualcomm Snapdragon 430 Octa-Core processor. HOT S3 would be a vital cog in the wheel bolstering Infinix’s India growth story and we look forward to Indian market contributing to a significant share of our global business this financial year.”
To celebrate the launch of HOT S3 on Flipkart, Ayyappan Rajagopal, Senior Director – Mobiles, Flipkart, said, “The Infinix Hot S3 combines the best-in-class display with aggressive specs in the mid-range phone segment. This time, they have taken it a notch higher with higher screen resolution and one of the finest selfie cameras in this price range. We have seen an overwhelming response for previous Infinix phones on Flipkart, and this exclusive offering is sure to delight customers. As the market leader, Flipkart continues to innovate to ensure our customers have the widest selection of smartphones, at the most affordable prices."
Apart from that the product is a perfect amalgamation of functionality and aesthetics, owing to its simple and sleek design that perfectly fits in the palms of a user, making the HOT S3 experience absolutely comfortable. HOT S3 comes with 5.65-inche screen in 5.2” phone’s body size, the smartphone offers the impeccable grip in the palm of your hand.
Featuring a 5.65-inch HD+ full view display, the front part has 2.5D curved edges and a fingerprint scanner at the rear.
On the camera optics, the HOT S3 ships with a 20-megapixel front camera with 4-in-1 low- light selfie camera mode, dual soft LED flash, which helps in capturing the perfect selfies even in the low-light condition.
The HOT S3 comes with a unique feature called Full View selfie mode, which lets you capture the selfies on full view screen. The smartphone lets you take Bokeh shots, where you can blur the background and make the subject standout.
Whereas the 13-megapixel rear camera supports PDAF and F2.0 aperture with features like touch focus, HDR, panorama and professional camera setting for enhancing the overall photography experience.
It is powered by an Octa-core 64-bit Qualcomm Snapdragon 430 processor with the latest Android Oreo operating system and customized XOS 3.0 user interface. Infinix Hot S3 has massive 4,000mAh battery that provides great battery life for two days on normal usage.
HOT S3 will be available in two memory variants, 3GB+32GB and 4GB+64GB. It is a dual- SIM smartphone with dedicated microSD card slot, which can support up to 128GB memory card. HOT S3 will be available in two colours of Sandstone black and Brush Gold.
Adding a unique flavour to the launch event, INFINIX invited some of the key players of Mumbai City Football Club to co-celebrate the launch. INFINIX is the official smartphone partner of Mumbai City FC in the current season of the Hero Indian Super league, which is a key part of Infinix’s vision to connect stronger with its young fans in India.
Infinix entered India in August 2017 with Note 4 and Hot Pro 4 and later launched its flagship Zero5, to strengthen its premium portfolio. All the products have been very well received by the consumers and response has been great in terms of feedback.
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