Ingram Micro focusing on aiding SMBs and SMEs in maximising and enhancing their potential in India's digital economy 

Ingram Micro delivers a full spectrum of global technology and supply chain services to businesses around the world. The company has a deep expertise in technology solutions, mobility, cloud, and supply chain solutions enabling business partners to operate efficiently and successfully in the markets they serve. Ingram Micro always stays ahead due to its unrivaled agility, deep market insights, and the trust gained from customers. In a chat with VARINDIA, Navneet Singh Bindra, Senior Vice President & Country Chief Executive, Ingram Micro India points out the key initiatives, plans to help SMBs etc. 

What are the key initiatives undertaken by the organization for Digital Automation?  

Digital transformation and automation can increase the efficiency of existing processes and drive change by creating or unlocking new value for customers.

Ingram Micro has digitally transformed the ability to have an impact on a wide range of business operations and marketing initiatives.

IMEcom - an award-winning Ingram Micro E-Commerce B2B portal at CRN Summit 2021,is a great opportunity for B2B partners, specially designed to offer 24x7 access to a wide spectrum of technology products.

Ingram Micro XVANTAGE is introduced at this year’s Cloud Summit, is a single pane of glass for resellers to interact with us, including hardware and software sales, managing customer subscriptions, accessing marketing and training resources and working with Ingram. With the heavy use of artificial intelligence and machine learning technologies, the goal is to go beyond what’s previously been possible with partner portals.

CRM, B2B2C, IMlink and Digital Workforce Transformation were the few things where we did a lot of work with the support of our customers, vendors and associates and all the external stakeholders to expand the market visibility around all ecosystems.
A unique business model offering Inventory as a Service to our partners, enabling efficiency enhancement by direct deliveries to end customers.

The Internet of things (IoT) is a versatile, affordable and valuable tool for many industries and certainly one of the largest enablers of responsible digital transformation. Ingram Micro IoT creates value for our partners and customers by being an IoT Solutions Aggregator. Our goal is to simplify IoT by providing a broad range of IoT offerings designed to solve business problems.

How are you aiming to help Indian SMEs and SMBs stay ahead of the curve by possessing the right digital skills?
SMEs and SMBs are the backbone of the Indian economy. They develop a resilient business model and may break down a significant barrier to digital transformation to adapt and innovate more quickly by enabling real skill development. Increased choice, flexibility, and convenience enable them to create online training programmes that fill the digital skills gap more effectively. This is crucial for maximising their potential in India's digital economy and enhancing their contribution to inclusive economic growth.

Expanding our partner program to deliver different values under the new model of partnership. This shifts the efforts to better align with the new needs of partners and customers.

We provide leading training courses from more than 65 industry leaders through our Professional Services to meet any business demand for education and training.

We bring Manpower to use digital automation tools to get the right workforce which can prompt employee feedback in a contextual, timely and relevant way. And automatically escalate the results to the right people for action.

Cloud computing helps SMBs grow and build connectivity infrastructure across India and a mature channel partner ecosystem offering tailor-made cloud services to SMBs, it has become easier for SMBs to bring about a paradigm shift in the use of technology to improve their operations and productivity, in turn enhancing their competitiveness and profitability.

We assist SME businesses in crafting sales pitches for their customers, as well as educating engineers and obtaining certification. We assist in the creation of solutions that meet the project's needs. POC / Demo is another important area where we contribute to business growth.

Cloud is becoming more and more important in India parlance, please comment.

India’s cloud services market is set to explode, as businesses seek to digitally transform themselves and invest deeply in their Cloud capabilities.

With an eye to the future, Ingram Micro Cloud is launching Global Cloud Growth Solutions - a new initiative with a deepened focus on today’s fastest-growing and largest-opportunity solutions areas. These include Modern Cloud Platforms, Seamless Security, Connected Workplace and Business Performance. Together, these pillars and our corresponding solutions, resources and tools form our modernized approach to accelerated growth.Through this initiative, partners have the ability to achieve sustainable success in each segment with targeted insights and appropriate solutions that best fit their business needs.

Ingram Micro Cloud MarketplacePortfolio categories -
Security Solutions - Safeguard sensitive data, ensure business continuity, achieve legal and regulatory compliance, and protect critical business systems with cloud security applications.
Cloud Infrastructure Solutions - Infrastructure software includes cloud solutions for IT, cloud computing platforms, application development, infrastructure as a service (IaaS), hosting, migration services and developer tools.
Business Applications - Business software includes cloud solutions for IT, document management, productivity, and virtualization tools.
Communications and Collaboration - Empower teams to work together more effectively and securely while removing geographic limitations.
Backup and Disaster Recovery - Backup and disaster recovery solutions involve business continuity, archiving and secure access tools.
Professional Services, Management and Training - Deliver timely, responsive, and effective global customer support. Accelerate technical development, migration, onboarding, and user adoption.
Digital Solutions - Drive online traffic to the company’s website.
Managed Service Provider Solutions - Connect and create new workflows to enhance productivity. Speed time to revenue and improve service delivery with these cloud-managed services specifically designed for MSPs.