Ingram Micro India reshapes channel with Xvantage and emerging tech

VISHAL HEGDE
DIRECTOR – SALES, INGRAM MICRO INDIA

At Ingram Micro India, we see significant growth in cloud services, cybersecurity, AI/ML-driven solutions, data center infrastructure, and edge computing. With enterprises and SMBs across India rapidly embracing digital transformation, these technologies are no longer niche. To support this momentum, we have invested heavily in building domain-specific Centers of Excellence, along with strong pre- and post-sales services. Our digital platform, Xvantage, is also emerging as a central hub to deliver emerging technology solutions at scale by seamlessly connecting vendors and the IT Channel. The role of distribution has fundamentally changed—we are no longer just moving boxes but driving business outcomes. Ingram Micro India has embraced this shift by evolving into a fully digital platform organisation. We have moved beyond transactions to provide services such as Financial Solutions, e-Waste Recycling and IT Asset Disposition, Professional Services, and Marketing Services. Additionally, we are offering tailored industry solutions for key verticals like hospitality and healthcare, enabling partners to deliver complete digital transformation journeys.

FY 2025-26 is shaping up to be a pivotal year, with growth driven by cloud and subscription- based IT consumption, AI-integrated infrastructure, and cybersecurity solutions amid initiatives like Digital India, Make in India, 5G rollout, and rising adoption in tier-2 and tier-3 cities. At the same time, challenges such as skill shortages, rapid tech obsolescence, and price competition persist. We are addressing these through training, certifications, and enablement initiatives, while Xvantage simplifies complexity and accelerates partner growth.