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Innovation is the key mantra behind Radware’s strong product offerings

Terence Ying
Vice President APAC 
Radware

 

Brand Positioning vs. Marketing Tactics 

 

Radware’s brand positioning is above par in the market place and we are considered the top player in cyber security market in India today. Our energies are concentrated on thought leadership and strengthening our channel, rather than on advertising. All our marketing dollars are spent judiciously in positioning Radware as a leader in the segment.

 

For organisations of any size marketing is equally essential to either increase or retain the mindshare of the customers. Out of sight is out of mind. Hence marketing becomes even more important in this digital era. Radware believes in sharing knowledge and information with our customers, prospects as well as our partner community and it reflects in our thought leadership marketing.

 

Good data for a Good Brand Strategy 

 

Data is the blueprint of any organisation’s growth strategy and it is essential to have a strategy around the data itself. It helps you plan for future. 


We have a robust CRM in place to help us with collection of key customer and market data, which not only helps us understand our customers’ network but also their IT requirements of present and of coming years. This enables us to add value to their business and be their extended IT arm.

 

Impact of Digitization & cloud on Businesses

 

Digital transformation increases data & connectivity and expands the opportunities for data storage, data security and cyber security. The Next-gen solutions around data protection and availability are the need of the hour and Radware is actively working on introducing advanced products and solutions in these domains.

 

As per Forrester research, the total global public cloud market will be $178 billion in 2018 and will continue to grow at 22% CAGR. More than 50% of global enterprises will rely on at least one public cloud platform to drive digital transformation and delight customers. 

 

Today most of our customers are no longer questioning whether the cloud is right for their business or not. They are busy deciding how soon and how much they can invest on the cloud. There is a growing dominance of cloud application and development platforms and their role in revolutionizing new business models across enterprises today and it will continue to grow in the years to come.

 

R&D driving Growth

 

Innovation is in our DNA and we will continue to strengthen our cyber and application security offerings in the coming years by coming up with the most innovative security solutions with the help of R&D. To achieve this we have doubled our investments into R&D, opened many scrubbing centres including one in India. We have taken the evangelization path - educating, training and initiating discussions with end users to better understand their challenges and come up with innovative solutions to address them. This reflects in our commitment to R&D and addressing application availability and security challenges faced by our customers.

 

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