Instagram launches Enhanced Tags on Reels

Instagram announced Enhanced Tags on Reels to make it easier for creators to receive credit for their work. The Enhanced Tags was launched last month for Feed, but now it is available on Reels as well.

Enhanced tags allow a creator’s self-designated profile category on their professional accounts to be displayed in their People Tag, so that people can share and view a creator’s specific contribution to a photo or video post.

Instagram said in a statement, “Until now, the Instagram community has come together to support creators and have found alternative ways to credit each other, such as tagging one another in captions and photos, so we’re now bringing this feature to our product.”

This is a significant feature as correct creative credit and acknowledgement serves as a catalyst for discovery, new opportunities, and economic empowerment. This is especially important when more and more creators collaborate with one another.

“And as Reels also continues to be the largest contributor to engagement growth on Instagram, we’re excited to expand enhanced tags to Reels. Simply put—if you’re a makeup artist, songwriter or other significant collaborator on a post, your contributions will be more visible in the post or Reel,” the company further added.