Meta launches Instagram reels APIs

Reels APIs will be made available to a number of endpoints on the Instagram Platform for developers. The APIs will allow developers to schedule Reels and obtain Reels' social engagement stats.

Developers can publish Reels on Instagram Business accounts and they will also be able to respond to comments, delete them, hide or reveal them, and allow or deactivate comments on Reels using the APIs.

Reels' assistance from Meta is now also available for posting content, comment moderation, hashtag search, mentions, and more. The developers will also be able to locate publicly accessible Reels that have been marked with specific hashtags.

Reels will reportedly become automatically accessible for developers who already have access to the relevant APIs. If an app's permission access levels have already been authorised, developers won't need to submit it for another round of App Review.

Meta said, “Beginning tomorrow, June 28, we will begin introducing Reels to several endpoints on the Instagram Platform. After consistently hearing from our developer community that Reels is a top priority, we are excited to introduce Reels to a number of the endpoints that you may already be familiar with.”

The Instagram Graph API, which enables developers to connect their apps to Instagram's features and functionalities, will be available for both the current version and all previous versions. All Reels APIs will be accessible to about 25 percent of Instagram user accounts. By July 6, the APIs will gradually be made available to all users.