Instamojo with Google India to digitize SME sector

Instamojo has announced its partnership with Google India as part of the ‘Grow with Google’ program. The partnership aims to provide small business owners and enterprises the digital tools to do business at ease.

Reports state that, out of a total population of 6.33 crore MSMEs in India, about 62% of MSMEs still run offline businesses in the middle of a digitally evolving ecosystem. The current pandemic situation has pushed a lot of businesses to advance their digitization plans.

Businesses who sign up for this program with Instamojo will be offered the benefit of a free subscription to Instamojo’s Premium Online Store for a period of 6 months. This can be availed by SMBs who have offline business, and are now looking to establish an online presence.

Akash Gehani, Co-Founder & COO, Instamojo says, "In the current scenario, merchants are looking to rapidly transform their businesses online and go digital. Consumers today prefer transacting online, be it shopping, payments or even online trading. This progressive shift in consumer behavior, coupled with massive competition from e-commerce giants brings to the forefront the need for small businesses to adopt digital means. Through our partnership with Google India, we are looking to further enable small businesses to achieve digital independency and align themselves to the growing trend in their ecosystem.”

Sampad Swain, CEO & Co-founder, Instamojo, comments, “The pandemic has today created a massive shift in the way digital as a platform and as a business tool is being accepted and implemented by SMBs and traditional businesses. At Instamojo, the core of our business lies in supporting and empowering the MSMEs of the country. We are already enabling the digital journey of merchants through our host of products and services, however taking a business online is moving to the next level. Through Instamojo’s e-commerce platform, and the ‘Grow with Google’ program, we aim to take end to end digital solutions to businesses across India.”

In recent months, Instamojo introduced easy ways of going digital through their ‘Priority KYC’, ‘Sachet loans on Whatsapp’ and ‘InstaCash’ features which enabled merchants to go online and get instant access to loans. During the pandemic, Instamojo recorded a 30% rise in their merchant-base, thus marking the start of a digital revolution in the sector.