InstaSafe with its trusted partners ensures its customers benefit from best-in-class solutions

Romita Das, Director - Channels & Alliances, InstaSafe Technologies

“Adopting a market approach that involves leveraging partners, InstaSafe is strengthening its Channel Partner Ecosystem amidst the ongoing secure digital transformation. The pandemic triggered massive digitisation and an unprecedented migration to the cloud, led to a tremendous uptake in demand for cybersecurity solutions across the industry. With attackers also becoming more innovative and persistent, security has become an important topic that is a key subject matter at board meetings today. We typically engage with approximately 65 or more partners in each of our key markets and our strategy involves identifying two to four partners in each major region who desire to collaborate and invest with us.

Our 2024/2025 GTM strategy focuses on a few critical pillars aimed at fostering growth, expanding market reach, and strengthening partnerships to ensure that businesses remain secure in an increasingly digital world. InstaSafe platform currently offers ZTNA, MFA, SSO, device binding, identity and access management in a modular approach. InstaSafe is also partnering with various MDM and other OEM partners to offer comprehensive secure solutions for mobile devices addressing issues of device binding and device posture check. In addition to geographical expansion, the company is aiming to penetrate new verticals such as healthcare, manufacturing, and education, where cybersecurity has become mission-critical.”