Intel(NASDAQ:INTC) has outlined its strategy to accelerate its growth momentum in India, driven by an increased focus on new mobile form-factors like 2-in-1s and Tablets. It also showcased a portfolio of these devices available in the Indian market today, offered by various OEMs.
At the high end of tablets, some consumers are choosing 2-in-1 devices to get the best of both worlds. 2-in-1 devices represent a new category of computing. OEMs are developing a range of devices that provide consumers with a choice, combining the creation capability of a notebook or laptop and the consumption capability of a tablet into the one device.
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According to Sandeep Aurora, Director - Marketing and Market Development, Intel South Asia, "There are over 200 million middle-class potential customers in India alone for different screen sizes across different price points. We are seeing a lot of traction in the 7- to 9-inch space here. We are working with our OEM partners to bring Intel-based tablets starting at Rs.10,000. We are also being aggressive in customizing our solutions for the enterprises as well as manifesto-driven state governments."
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Intel also revealed the information about the upcoming 2.13 GHz Intel Atom processor Z3480 ("Merrifield") that offers the ideal combination of fast, smart performance and long battery life for Android smartphones and tablets. The 64-bit ready SoC delivers best-in-class compute performance for the mainstream and performance segments, and solidly outperforms the competition in compute-intensive application, web application and light media editing performance. Merrifield also delivers best-in-class battery life.
Also coming soon is the next-generation 64-bit Intel Atom processor, code-named “Moorefield” in devices expected to be available in the second half of this year. Building on the Merrifield feature set, Moorefield adds two additional Intel architecture (IA) cores for up to 2.3 GHz of compute performance, an enhanced GPU and support for faster memory. Moorefield is optimized for Intel’s 2014 LTE platform, the Intel XMM 7260, which the company introduced at the Mobile World Congress earlier this year.
