Is OnePlus preparing to exit US and European markets?

OnePlus is reportedly shutting down its operations in select global markets. While the Chinese smartphone brand has consistently denied those claims, a new report now suggests that the company is indeed exiting officially later this week from certain markets. The brand is expected to continue its operations in other markets, including India and China. It could function as a product line from its parent company, Oppo, in India by launching lower-priced smartphones and tablets.

OnePlus could possibly shut down its operations in the US and Europe, according to a report by WinFuture.de (in German). The publication, citing sources familiar with the matter, states that OnePlus and Oppo are gearing up to announce " fundamental changes to their strategy this week".

OnePlus previously dismissed speculation about withdrawing from Western markets, but recent reports indicate that the exit is now imminent. Company officials have reportedly declined to explain the reason behind the discontinuation during recent closed-door media briefings.

For existing OnePlus users, the company is likely to continue providing support. Devices available in the market are expected to receive software updates and after-sales services throughout their promised lifespan. No new OnePlus products are reportedly set for launch in Europe or the US in the coming days.

The existing OnePlus inventory is expected to be cleared through current sales channels, while no additional shipments have been planned. The report notes that stock has already become less available across OnePlus's European online stores. OnePlus products will reportedly soon no longer be available through other retailers either.