Is Twitter biting its own bullets?
2023-05-03Biting the bullet - is an idiom that means to endure a painful or difficult situation with courage and determination. Twitter ended legacy verified blue ticks on its accounts from April 1. Let’s see how the social media fans are reacting to the saga over the Blue Ticks. All it seems the Twitter bird or Larry the Bird is finding it difficult to digest the bullets, by seeing the Global Economic meltdown have a significant impact on businesses, including Twitter.
Twitter has also been criticized for its role in spreading misinformation, harassment, and hate speech. However, The platform has taken steps to address these issues, such as implementing new policies and tools to prevent abuse and disinformation, but it continues to face challenges in balancing free speech and responsible moderation. Sources said, many are refusing to pay Twitter Blue.
Twitter is known for its real-time updates and its ability to facilitate public conversations on a wide range of topics. It has become an important tool for communication, news dissemination, marketing, and activism
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Twitter first introduced verified accounts in 2009 with the blue tick, to verify the authenticity of a user's account. The blue tick indicates that the account has been verified by the platform as belonging to a legitimate public figure, celebrity, or brand. Having a blue tick can help establish credibility and legitimacy, but it does not necessarily reflect the quality or value of a user's content or contributions, which has been the subject of controversy in the past.
Twitter's ad revenue has dipped since the billionaire took over the company. Several major advertising firms have warned their clients to be wary of Twitter. If the company is providing checkmarks for free, then the advertisers will not have to make the hard decision.
Elon Musk has announced a policy regarding the blue checkmarks. According to the new policy, Twitter plans to discontinue its long-running verified programme, removing the blue checkmarks from accounts that don’t pay the monthly subscription fee. Elon Musk in response to a tweet over Twitter charging $7 per month for blue verification from users signing up via a web browser, said, "$7 is a small price for freedom.
The recent announcement of Twitter to offer advertising options for businesses and organizations to promote their content to targeted audiences, the blue tick verification process is intended to confirm the identity and authenticity of individual users, rather than to serve as a marketing tool. Whereas a certain report says, some individuals or groups have fraudulently obtained blue ticks and misrepresent their identities on Twitter.
Overall, Twitter can be a powerful tool for communication and connection, but it requires careful use and consideration of its impact on others. Thus, a blue check mark will now simply serve as verification that the account is a paid user.
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