ISODA TECH SUMMIT 2011: a major hit!

ISODA (Infotech Software Dealers Association) held its first Tech Summit in Bangkok from January 20th to 23rd. Making it one of the most interactive event till date, the Tech summit was supported by Microsoft and Symantec by being its Platinum sponsors; Trend Micro, Hitachi, Quest Software as the Gold Partners; NetCore and SteelEye as the Silver sponsors and Choice Solutions and MIEL as member sponsors. Veeras and iValue were the sponsors for the lucky draw that ISODA had organized for its members as a part of their recreation. Around 84 leading vendors representing the industry and the entire partner eco-system, comprising of System Integrators and VARs attended the Summit, bringing it to a successful end and also setting the stage ready for more such summits to be held in the near future.  

'Transform, Organize, Profit' (TOP) was set as the agenda for the Summit, revolving around which the 3-day event had its presentations and panel discussions lined up. Outlining the TOP agenda, Harinder Salwan, Secretary, ISODA said that it is time the current business model is analyzed, industry best practices shared and the taxation policy discussed in order to maximize and transform their businesses for better. And this is happening at a time when everyone in the world is looking towards India as a big promise for the global economy. It also deliberated on some possible initiatives that would help in achieving the set goals.  

Seeing the fair amount of success and the favorable response that it has earned from the participating vendors, ISODA announced its decision to host the 2nd edition of the Tech Summit in Singapore from 26th to 29th January, 2012.

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Experts Quote

Partner Collaboration and networking were two things that ISODA stressed upon while holding a Summit on such a big scale. The special relationship that this association has cemented with all its members and partners is a testimony to the wide acclaim that ISODA has received for having successfully hosting its first ISODA Tech Summit

Srini Rao, Director - Presales & Solutions, Hitachi Data Systems

“An Excellent forum for all the partners to come together, collaborate, discuss challenges that we have and also getting to know the kind of expectations that partners have from principals like us. It is also a place where principals come forward to understand the pain points of their partners, rather than becoming isolated from them. We look at establishing a long term relationship which would help us in the long run.” 

Dr. M.C. Sajiv, MD, Microdium

“ISODA is a good platform to break into the Indian market, which is represented by a lot of IT companies pan India and we can introduce our technologies herein, giving a good start to our initiative. We are using this to introduce our disaster recovery products in India, around 22 of them. We also came to know about some of the pain points of the partners, costing being the most important."

Shailender Kumar, MD - India Sub-Continental, QSFT India Pvt. Ltd

“The basic objective behind participating in the Tech Summit is to understand its partners, their presence across the country, the kind of solutions they are taking to the market and their expectations from Quest. So that helps us in creating a win-win kind of a relationship. We are also trying our best to help the VAR community complement their existing strategies."

Vineet Sood, Director - Channels & Alliances, Symantec 

“This is the right forum to talk to partners, get aware of new programmes and new promos and also sharing some best practices which would ensure better engagement and association. If this energy and excitement that I see in the members continue, this platform is surely going to be a place to reckon with,” 

For more contact: samrita@varindia.com
with inputs from ashok@varindia.com