Jaganathan Chelliah, Director, Marketing - Western Digital India.

From Big Data to Fast Data to Personal Data, Western Digital offers innovative storage solutions to its customers that best fits their data storage requirements.With a global vision to create environments for data to thrive, it is crucial for Western Digital to offer the best in class solutions to both B2B and B2C consumers.

“In the personal storage segment, Western Digital has seen growing demand for microSD cards, USB flash drives and external storage, primarily because of the proliferation of smartphones and other host devices like PCs, smart TVs etc. We have a complete portfolio of products for personal storage under SanDisk and WD brands. Similarly in the enterprise sector, our primary focus has been on data centre solutions. Our JBOD platform, a high-capacity, enterprise-class solution, has displayed exceptional performance in this segment. Western Digital offers Active Scale object storage system as an ideal solution for archival storage in data centers.We drive segment specific marketing campaigns and go-to market plans for catering to the needs of India market and are very positive about the market growth,” says Jaganathan Chelliah, Director, Marketing - Western Digital India.