JioMart app attracted 100,000 downloads on Google Play Store

JioMart debuted on Google Play Store just a day after Reliance's 43rd AGM. Almost two months after launching website ordering on JioMart in 200 locations, Reliance has launched its app version.

JioMart is RIL's 'new commerce' venture that looks to set up an omni-channel retail platform by integrating suppliers, consumers, and kirana shops. It has crossed 100,000 downloads, and is one of the top 10 apps in the 'Shopping' category. JioMart app was launched on Google Play Store and iOS App Store on July 19. The platform currently sells groceries, FMCG products and personal care items.

Reliance Chairman Mukesh Ambani claimed that JioMart was receiving 250,000 orders every day. Reliance's online grocery store JioMart has breached the 1 lakh downloads mark on the Google Play Store. The platform's mobile application was launched on Sunday (July 19), soon after Reliance's 43rd Annual General Meeting (AGM), where the company's Chairman Mukesh Ambani had talked about JioMart's expansion plans. JioMart's performance on the Google Play Store, though impressive in absolute terms, is relatively weak in comparison to Jio Platform's last offering, the video conferencing app JioMeet, which had garnered 5 lakh downloads on the day of its launch (July 2). JioMeet has since breached the 1 Mn downloads mark on the Play Store.

While earlier, JioMart was providing free deliveries for only orders worth INR 750 or more, the platform is now providing free deliveries for all orders. This could pose a challenge to other ecommerce stores such as Amazon and Flipkart. While Flipkart offers free deliveries for orders worth INR 500 or more, Amazon offers the same for orders worth INR 499 or more. Customers of Amazon's paid streaming services, Prime, are able to avail free delivery on all orders. Besides ecommerce stores, online grocery store BigBasket also reserves free delivery services for orders worth more INR 1200 or more, also keeping considerations such as delivery city and location in mind.

According to US-based market research company Forrester Research, the Indian online grocery delivery segment is set to record $3 bn in sales this year, representing a 76% hike compared to $1.7 bn last year. It also added that the ecommerce segment is expected to grow by 6%, amounting to $35.5 Bn this year.

Plans are afoot for JioMart to work with messaging application WhatsApp for bringing kirana stores into India's ecommerce supply chain. The platform was soft-launched in December 2019. In April this year, the service was launched on a pilot basis in areas in and around Mumbai, and a month later, JioMart was made available in more than 200 towns and cities in India.