JioMart to transform into e-commerce

Reliance Retail’s digital commerce platform JioMart will morph into an e-marketplace offering multiple brands like electronics, consumer durables, fashion and lifestyle, beauty, home, kitchen, and grocery.

The company said that there will be exclusive deals on consumer durables and electronic gadgets such as laptops, smartwatches, television sets, smartphones, mobile accessories, and will offer additional offers on its own brands like Reliance Digital and Reliance Trends.

The company said, “JioMart is set to be a one-stop shop for all its customer shopping needs this Diwali - from food to fashion.” Reliance Retail is also in the process of taking its FMCG space private label brands Reliance Fresh and Reliance Smart to general trade.

Sandeep Varaganti, Chief Executive Officer, JioMart, said, “As one of the largest multichannel home-grown e-marketplaces, we aim to transform the digital retail ecosystem by empowering local stores, kiranas, micro, small and medium-sized enterprises (SMEs), SMEs, local artisans, and burgeoning women entrepreneurs.”

He further said, “We are onboarding sellers and local artisans into our e-commerce fold. We have also expanded the categories across segments and increased stock-keeping units by more than 80x, compared with the previous year. Our most recent launch, the JioMart-WhatsApp ordering, has been received well by our customers. We are confident that during the upcoming festival season, we will be able to strengthen our relationship with sellers and customers through JioMart.”

JioMart was rolled out as a platform in 2020 during the pandemic for people to shop for groceries and daily essentials. Isha Ambani, Director at Reliance Retail Ventures, said, “The objective of this (FMCG) business is to develop and deliver high quality, affordable products which solve every Indian’s daily needs.”