JioSaavn reports an increase in ad revenue

JioSaavn has seen a growth of digital audio advertising on its platform. The data revealed that over 120 brands chose to amplify their marketing narrative by adding JioSaavn to their media mix. The platform also identified that there is an increase of 72.5% in the number of unique brands that have come on board since 2019, almost 85 new brands choosing to engage with the platform in various ways - including pandemic-related advertising.

Verticals like FMCG, Media & Entertainment, Health & Fitness, Alcohol-Beverages, Gaming and BFSI, doubled down on their digital audio presence by using JioSaavn’s massive reach to connect with millions of users.

A lot of companies have increased their advertising spends on JioSaavn with revenue increases up from the previous year for Media & Entertainment (265.8%), E-commerce (97.1%), Alcohol-Beverages (69.3%), and Real Estate (79.8%). Gaming, one of the lower spending verticals in 2019, emerged as one of the top 5 spenders in 2020 with a 235.6% increase.

FMCG brands like Nestle and Reckitt Benckiser are using JioSaavn platform to boost sales of essential products like Dettol and Kit Kat. The advertiser growth of the category rose to 600% during the lockdown in India as compared to 2019.

OTT brands like Netflix, Amazon Prime Video and Disney+ Hotstar continue engaging with JioSaavn, showcasing consistent YoY revenue growth, while Mobile App leaders like Amazon, Bumble and Swiggy continue to leverage the national reach of JioSaavn building on their stay-home strategies. The segment saw a revenue uptake of 97% in 2020.

Health & Fitness brands, including the Fitelo App, My Protein and Pharmeasy, are also choosing the platform to help users stay fit indoors. With hyper targeting and customization, category brands were at an all-time high, with a 500% growth spurt.

Speaking on advertising growth, Virginia Sharma - Vice President of Brand Solutions at JioSaavn, said, “We regularly engage with advertisers to understand their needs and challenges as they look for high reach and brand-safe environments. The surge in our advertising numbers has in large part been because of our growing user base, the increased adoption of digital audio and the bespoke brand-marketing experiences our fantastic in-house teams craft. We make it super easy for first-time audio advertisers to choose us.

She added, “The promising momentum we’ve built is indicative of our next quarter as we move into the festival season, with JioSaavn continuing to build earbud moments for our brand partners during ultra-mobile moments.”

The most recent brand to choose JioSaavn for advertising innovation is Ford India, adopting a unique approach to market its new Ford Freestyle Flair Edition by partnering with the platform to curate exclusive playlists for millions of consumers through a JioSaavn Brand Channel.