Jivox launches Cloud-based Data Engine

Jivox has unveiled the Jivox IQ Data Engine that enables advertisers and agencies for the first time to automate the production, delivery and re-targeting of personalized, rich media ads to millions of potential customers.

“Through the Jivox IQ Data Engine API, advertisers and agencies can access vast amounts of data segments and user data available via industry-leading Data Management Platforms (DMPs) and integrate it with their own customer engagement data to more effectively create data-driven campaigns. In addition, the Jivox IQ Data Engine delivers another industry first: the ability to re-target users with sequential ads based on the users’ previous engagement data, in addition to cookies, giving advertisers the ability to more effectively incent customers throughout the purchase funnel,” said Naren Nachiappan, Managing Director, Jivox.

The Jivox IQ Data Engine is an advanced analytical and algorithmic engine that utilizes several kinds of data to drive dynamic creative decisioning:
 
•         Big Data driven engagement analytics: Using the rich engagement data gathered by interactive ads, the Jivox Data Engine produces rich engagement analytics that can be used to tune messaging based on user intent.
•         First and third-party data: Using the Jivox Data Management Platform API (DAPI), user profile data can be used to tailor and customize creative to an individual user.
•         Re-targeting algorithms for sequential messaging: This recognizes purchase intent signals and automates re-targeting efforts for increased RoI.
•         Environmental data: Enhanced support for user data gathered from the users physical environment, including date, time, location and weather, and what device the user is on. This automates which creative is served to each individual user.