K7 Computing tries to keep its partnership model fair and transparent

Sucindran (Suchi) Ramachandran
CEO - K7 Computing

“We follow partner-led growth to drive international expansion as well. We now have 30,000 channel partners, actively seek new partners, and incentivise existing partners to improve market access and drive growth in sales revenue.”

K7 Computing’s partner programme is a critical pillar on which its success is built. K7 was the first organisation to adopt the FMCG model for software distribution, ensuring that businesses and end users across the length and breadth of the country have access to its world-class antivirus products and solutions. The company follows partner-led growth to drive international expansion as well. It now has 30,000 channel partners, actively seeks new partners, and incentivise existing partners to improve market access and drive growth in sales revenue.

Key elements of K7 Computing’s partner program

A partnership programme, by its very definition, requires both parties to gain from the same activity and its partnerships are designed to achieve this mutually beneficial outcome. K7 Computing operates multiple incentive systems to benefit partners based on their performance and the market context within which they function. These systems include inventory offtake discounts, target-linked rebates, and performance-based incentives and blockbuster rewards. K7 Computing also conducts marketing programmes, such as partner events at various locations in India, that help partners maximise their sales within the regions they serve.

Partners rely on a fair and transparent partnership model to ensure they are well rewarded for all their efforts on behalf of K7 Computing. It ensures this is maintained by using partner app-based activations that are automatically updated in a dedicated website, allowing partners to track their activations and renewal opportunities. K7 also offers activation incentives from the very first activation, eliminating minimum activation requirements, to help partners maximise their earnings. Additionally, it also offers rewards based on region allowing partners from across India to participate in and benefit from reward schemes.