Kaspersky brings in new Consumer Solutions Portfolio

Kaspersky has launched early access to its new and simplified consumer solutions portfolio, available on a subscription basis. The reinvented product line brings an enhanced user interface and experience across multiple platforms. It also introduces several features for consumer protection.

The detection systems of Kaspersky discovered an average of 380,000 new malicious files per day in 2021, reflecting a growth of 20,000 files per day compared to 2020. There are also new types of threat continuing to emerge from advanced stealers targeting the accounts of popular online gaming platforms or cryptowallets, to stalkerware that enables a perpetrator to secretly spy on another person’s private life via a mobile device. It is therefore important for users to have the answers to all possible scenarios, so they can carry on living their digital lives with confidence .

Kaspersky has reimagined its consumer protection “beyond AV” and laid out its new approach and evolutionary vision for the upcoming years.

The new product line has been divided into plans such as Kaspersky Standard, Kaspersky Plus and Kaspersky Premium. Now everyone gives protection for different types of devices on Windows, Mac, iOS and Android.

Kaspersky Standard offers security functionality, including real-time protection against the latest digital threats and safe browsing, Anti-Phishing to provide defense from dangerous websites, downloads and extensions and Pre-Kaspersky virus removal tool that can find and remove viruses that may found their way into user’s PCs before they installed Kaspersky.

The subscribers receive a whole set of performance tools , Game, Do Not Disturb Mode which switch on automatically during gaming, Stalkerware detection plus webcam and mic protection.

Privacy capabilities are more prominent in Kaspersky Plus. Users subscribed to this plan get access to everything available in Kaspersky Standard plus unlimited VPN and Premium Password Manager. They also get Data Leak Checker, which monitors the internet and dark web, warning users if their private data has been compromised and providing recommendations on what to do next.

The most feature-rich subscription plan, Kaspersky Premium, adds to all the previous capabilities by including digital identity protection and premium technical support with priority access to phone calls or chat services, remote expert installation help and personal PC health checks. In order to provide comprehensive identity defense, users have access to Identity Protection Wallet, which stores copies of sensitive data in an encrypted format to prevent identity theft and lets you securely access your data across all of your devices.

Kaspersky has completely redesigned its solutions with the aim of improving customer interaction within the app and making it simpler and easier across the key areas of prevention, monitoring and education.

Dipesh Kaura,General Manager ,South Asia at Kaspersky said, “We want our customers to see our offering for what it really is. It isn’t just a PC antivirus solution, it’s a comprehensive ecosystem of security services for any platform and device, serving any user need. We have revamped the entire structure of the product interface as well as the overall experience for our users to help them understand and appreciate the scope and level of protection we are offering across security, performance, privacy and identity. And this is just the beginning: we plan to integrate more of our products and third-party products and services in order to expand the value we’re giving our clients.”