Kaspersky announces early access to its new consumer product portfolio

Kaspersky has announced the launch of early access to its new, simplified consumer solutions portfolio, available on a subscription basis. Along with a new range of brand names, the reinvented product line brings an enhanced user interface and experience across multiple platforms. It also introduces a variety of features covering each category of contemporary consumer protection - security, privacy, performance and identity.

Kaspersky has reimagined its consumer protection “beyond AV” and laid out its new approach and evolutionary vision for the upcoming years.

The new simplified product line has been divided into several plans – Kaspersky Standard, Kaspersky Plus and Kaspersky Premium. The updated range of plans is now platform agnostic, and every one provides protection for different types of devices on Windows, Mac, iOS and Android. These are all designed to reflect the level of functionality available to users across the entire ecosystem of the company’s consumer services.

Consumers who choose Kaspersky Standard will receive security functionality, including real-time protection against the latest digital threats and Safe Browsing & Anti-Phishing to provide defense from dangerous websites, downloads and extensions. The Standard plan also offers users a Pre-Kaspersky virus removal tool that can find and remove viruses that may have found their way into users’ PCs before they installed Kaspersky. On top of this, the plan includes a Firewall and Network Monitor which shows which apps are connected to the internet.

There is also a whole set of performance tools, including Quick Startup, PC Speed-up and Disk Space Cleanup tools. Game and Do Not Disturb modes, which switch on automatically during gaming, working or while streaming movies on a PC, ensure undisrupted experiences and minimize the usage of system resources, allowing reallocation to priority tasks. Stalkerware detection plus webcam and mic protection are some of the privacy features available to subscribers of this plan.

Privacy capabilities are more prominent in Kaspersky Plus. Users subscribed to this plan get access to everything available in Kaspersky Standard plus unlimited VPN and Premium Password Manager. They also get a Data Leak Checker, which monitors the internet and dark web, warning users if their private data has been compromised and providing recommendations on what to do next. In addition, the plan includes Password Safety Status, which can enhance password protection by checking the safety status of passwords and their susceptibility to leaks. Under the Kaspersky Plus plan, users can also see which devices are connected to the home network, a particularly helpful feature for the owners of smart home tech.

The most feature-rich subscription plan, Kaspersky Premium, adds to all the previous capabilities by including digital identity protection and premium technical support – with priority access to phone calls or chat services, remote expert installation help and personal PC health checks. In order to provide comprehensive identity defense, users have access to Identity Protection Wallet, which stores copies of sensitive data (such as your passport or driver's license) in an encrypted format to prevent identity theft and lets you securely access your data across all of your devices. In addition, all customers of Kaspersky Premium will get a free one-year subscription of Kaspersky Safe Kids as a bonus, bringing additional value for parents.

In the future, Kaspersky is planning on further developing its ecosystem and expanding its list of partnerships and integrations, thus, delivering more value and services to its users.

The new portfolio is designed to provide a clearer demonstration of the plan’s key capabilities, with guidance from the first moments of using the service thanks to an engaging onboarding process that simulates a trusted and friendly conversation. Quick action buttons provide immediate access to the most popular features. Security news and notifications can be found under the “Home” tab, while all the main information about the user’s subscription (status, renewal date, number of devices, etc.) is available in the “Profile” section.