Kaspersky Lab conducts 30-City SMB Outreach Campaign

Kaspersky Lab, along with its National Distributor for Enterprise Products – Comguard Infosol, has recently concluded a 30-city outreach campaign for SMBs and mid-level enterprises in India. The event was kicked off on 21st March, 2014 and spanned over 3 months across the Country including cities like Mumbai, Thane, Ahmedabad, Chandigarh, Nagpur, Gurgaon, Coimbatore, Jaipur, Hyderabad, Delhi, Amritsar, Ludhiana, Patna, Visakhapatnam, Kanpur, Lucknow, Bengaluru, Cochin, Goa, Trivandrum, Vadodara, Rajkot, Chennai, Pune, Noida, Kolkata, Mysore, Nashik, Indore and Bhopal.

“This was also an opportunity to establish connect with the channel community as in each city we partnered with a performing reseller so that the fresh accounts can be locked for the reseller.
This was our way of recognizing our resellers by providing them with leads that can be followed upon,” said Altaf Halde, Managing Director, Kaspersky Lab – South Asia.

Harish Rai, Country Manager, Comguard Infosol, said, “In the current security scenario, awareness is the key to every challenge. However, we witness that people are not well informed about cyber threats. They look for solution only when the damage is done. This has resulted in major data losses, worth millions. Our 30-city drive was an initiative to get to the bottom of the scenario and educate the enterprises. We are overwhelmed with the response and it has proved beneficial.”

Kaspersky Lab used this platform to create awareness about security concerns faced by the SMB sector and the growing complexities that have increased in the recent times owing to the adoption of new technology platforms, devices and applications.