Jaydeep Singh, GM, SA - Kaspersky
“Kaspersky has unveiled two new specializations for partners that provide substantial advantages when selling and delivering corporate solutions - corporate specialization for Gold and Platinum partners and Enterprise+ for Platinum partners. These specialisations entitle partners to additional rebates to promote Expert product sales, priority presale assistance from Kaspersky, cooperative marketing initiatives for corporate solutions, and other advantages. Partners who provide sophisticated cybersecurity services to their customers, including the deployment of Kaspersky systems, are eligible for the Enterprise+ specialism. Partners with this specialization will be entitled to remuneration for POC services and deployment, technical training vouchers, and many other perks. The distributor program currently includes two specialisations.
The Value Added Distributor (VAD) specialisation compensates partners for sales of specialised enterprise solutions, whereas the Specialist specialisation rewards distributors for deployment and proof of concept (POC) services on behalf of the partner. Distributors with VAD specialisations are focused on boosting enterprise product sales to the market, whereas distributors with Specialist specializations are keen to provide deployment and additional services to customers. The Kaspersky LMP (License Management Portal) is becoming simpler to use and search for clients. MSP partners can purchase an SKU Plus licence, which entitles them to 24/7 phone assistance from the Kaspersky team instead of the regular ticketing system.
Kaspersky takes pride in consistently enhancing its channel program as a 100% channel-driven company. The Kaspersky United partner program now includes a redesigned rebate structure, expanded training sessions, and additional incentives for managed service providers (MSPs).”
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