Kaustubh Patki- Head Marketing India, Micro Focus India

Kaustubh Patki- Head Marketing India, Micro Focus India, commented, “Post-Covid we have seen a huge amount of investment that is happening from marketers to digital marketing. Earlier when we had to track the customers’ behavior and see what his requirements used to depend on third party cookies, and so on, so forth. But with the advances in technology, we have marketing automation platforms, which have AI and analytics built in, which helps us personalize content to the right persona at the right platform. So technology has been a huge enabler. And this is really helping bridge the gap between the customers and the organization. But at the same time, marketers have to keep in mind not to overdo this personalization, because it can reach a level of annoyance.”