Kiranas, MSMEs hop onto e-commerce with Flipkart Wholesale app

Flipkart Group’s B2B businesses -- Flipkart Wholesale and Best Price cash-and-carry stores -- have witnessed an increased uptake of e-commerce in 2020.

Over a million small retailers in the country and hundreds of MSMEs continued to repose their faith on online platforms and digitization as the entire retail ecosystem opts for e-commerce as a mode of doing business during the challenging times of the pandemic.

Flipkart group launched Flipkart Wholesale, the digital B2B marketplace in September, and 29 Best Price modern wholesale stores enabled growth and prosperity for small kiranas by offering a wide range of selections at great prices.

“As India’s leading omni-channel B2B marketplace, we strive towards making e-commerce inclusive for every small kirana and drive growth for every MSME in the country. As the entire retail ecosystem was grappling with unprecedented challenges posed by the pandemic, suppliers and buyers came together seamlessly to unlock the potential of technology and e-commerce. At Best Price, during the lockdown, we encouraged members to place orders on our e-commerce platform and have products delivered to them. We also launched a revamped Best Price app and website and saw order volumes surge through our e-commerce channels. Our members adapted very quickly to ordering online and we believe this trend will continue going forward. Flipkart Wholesale, launched in September, has also seen tremendous success from retailers who can now order fashion products just at the touch of a button. We have consistently worked towards creating an ecosystem that serves kiranas’ growing needs and helping Indian MSMEs access the pan-India market more effectively and we will step up our efforts in the coming year as well,” said Adarsh Menon, Senior Vice-President and Head, Flipkart Wholesale and Walmart India.