Knowlarity acquires Tentacle to strengthen its product portfolio

Knowlarity has completed the two-step integration process by absorbing Sunoray’s “Tentacle”, an end-to-end cloud-SaaS CRM that covers the entire customer acquisition workflow from telemarketing to field-force management.

Tentacle is cloud and app-based and eliminates the need to purchase any hardware or software. This removes any CapEx, which is always a barrier-to-adoption. It replaces manual tracking by SMEs that by inherent nature is extremely inefficient. At the same time, Tentacle helps enterprises manage larger field-force teams. Additionally, real-time reports via an easily manoeuvred dashboard give firms immediate information and actionable insights. Tentacle is integrated with several lead generation platforms and CRMs like Salesforce, JustDial and Sulekha.

Ambarish Gupta, Founder & CEO, Knowlarity, says, “Tentacle is an innovative product with a robust product roadmap that leverages AI and Machine Learning to maximize sales for its customers. Sunoray has a wide customer base across verticals and we plan on leveraging our expansive presence combined with Sunoray’s extensive domain-specific expertise to grow rapidly in the next three years.”

Knowlarity will use its vast network to take Tentacle to the next level of sales and product development. Founded by Rahul Arora and Sumontro Roy in 2014, Sunoray Solutions offers SMBs and Enterprise customers the latest cloud-tech products via an online subscription model.

Sumontro Roy, Co-Founder, Sunoray, adds, “Given that the demand for Cloud-SaaS products and solutions is at an inflection point, we expect explosive growth over the next three years.”

Knowlarity has been at the forefront of introducing cutting-edge technologies in the field of business communications and operations using AI. With over 15,000 clients spread all over the world and across different industry verticals and stages of growth, the recent acquisition is further proof of the organization’s continuous march towards expanding the scope of its operations not only globally but across newer markets in tier-2 and -3 Indian cities.