Konica Minolta has successfully commenced a fresh leg of the PrintXpress - Innovation in Print on 11th December 2023. This endeavour will take Konica Minolta to 93+ new cities, across Tier-2, 3, and 4 locations, to understand what the technology and strategy gaps are, in the daily operations of these print businesses that require revision and network support. The unique road show aims to garner an attendance of potential small to medium print businesses, across an area of over 25 thousand kilometres.
Focused to create business touchpoints across geographies, there are 2 campaign buses, will travel all 4 regions of India, catering to both direct channel and indirect channels, in collaboration with partners KMI and Technova. Outfitted with Production Print Engines, the campaign will showcase live demonstrations to the visitors to experience the benefits and explore new business opportunities with Colour - AccurioPrint C4065 and the Monochrome - AccurioPrint 2100.
The PrintXpress Roadshow is designed to merge the network of small print businesses with Konica Minolta’s dependable print solutions. Integrated with samples on display, the campaign buses have embarked on separate routes across the country to display the products’ functionality in the avenues of Digital printing and Print-on-demand, to both prospective and current clients, across towns such as Rohtak, Gorakhpur, Siliguri, Nasik, and Barpeta.
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