Lakshmana Vadaga, Head - IT, Adlabs Entertainment LTD.
“Adlabs Entertainment LTD uses technology to transform experience at an Amusement park.
Wearable technology: We developed the MagicBand - an RFID bracelet that lets guests pay for food and merchandise, be identified, and even help Cast Members locate the parents of lost children.
Time and location management: We incorporated time management in our Mobile app. If the waiting times areat each ride is taking more time, it suggests them to upgrade the ticket or guide them to go for another ride which is taking lesser time or direct them to go to other activities.
Artificial Intelligence: Artificial Intelligence (AI) offers a way for theme parks to have‘conversations’ with guests when people aren’t around implementing chat-bot in our mobile app.
Real time guest engagement on social media: Theme parks have come to realize that there is an opportunity to make the experience richer by incorporating the same technologies that people use at home and while at the park.
Manpower Management: Digital Business Transformation is disrupting businesses in every industry by breaking down barriers between people, businesses and things.
Project: We implemented and automated manpower deployment application,which enables existing staffs to re-locate them based on Guest movement or crowded areas based on GPS application.”