Lava is all set to launch Iris X Series

Lava is all set to launch a new series with the Iris X1, in the sub-Rs.8K category. Iris X1 will mesmerize the consumers with its exquisite looks powered by Android 4.4 KitKat and a 4.5-inch IPS display. The design and aesthetics of the smartphone take a leaf out of the stunning Iris Pro series launched by the company recently.

The Iris X1 is beautifully designed to offer all features that will ensure easy multi-tasking and high-quality media output with an 8MP rear camera. To add to it, Lava is going to price it aggressively under Rs.8K. Riding on the success of its Iris Pro series, Lava is really upbeat about this offering and plans to launch the phone in the next few days with a pan-India 360- degree marketing campaign.