Amit Luthra
MD – India, Lenovo ISG
Lenovo’s brand story - “Smarter Technology for All” – is brought to life through its Hybrid AI vision, local R&D investment, and its channel-first go-to-market strategy. Lenovo’s global channel program - Lenovo 360 further reinforces the brand through co-branded partner content and shared solution showcases.
STRATEGIC BRAND OUTLOOK
Lenovo is accelerating digital transformation in India through its Hybrid AI strategy – combining public, personal, and enterprise AI to deliver Smarter AI for All. From AI PCs to infrastructure and services, the company is embedding intelligence across its portfolio to simplify IT, drive outcomes, and unlock new possibilities.
“A significant milestone in this journey is our recent launch of the largest storage portfolio refresh in Lenovo’s history,” says Amit Luthra, MD – India, Lenovo ISG. “This includes 21 new ThinkSystem and ThinkAgile models optimized for AI workloads, virtualization, and sustainability. These solutions are designed to handle the exponential growth in data, ensuring faster inferencing, improved efficiency, and scalability for AI-driven enterprises.”
Amit further adds, “In India, we are focusing on expanding our AI PC offerings and AI-enabled infrastructure solutions, supporting local data processing, enhanced security, and generative AI workloads. These initiatives are backed by significant investment in R&D and deep collaboration with our 23,000+ channel partners globally – 15,000+ partners in India – to ensure AI solutions are outcome-driven and easy to scale.”
ENHANCING THE BRAND NARRATIVE
Lenovo’s brand story - “Smarter Technology for All” – is brought to life through its Hybrid AI vision, local R&D investment, and its channel-first go-to-market strategy.
“In India, we are amplifying this narrative through integrated campaigns across briefings, events, digital, media, partner platforms, and CSR initiatives. We use data-driven personalization to tailor engagement across online and offline touchpoints – from AI-powered customer support to targeted marketing on platforms like LinkedIn, YouTube, and partner networks. The recent storage portfolio refresh, emphasizing AI-optimized solutions, is a testament to our commitment to delivering smarter technology that meets evolving customer needs,” points out Amit.
Lenovo’s global channel program - Lenovo 360 further reinforces the brand through co-branded partner content and shared solution showcases.
VISION FOR INDIA’S TECH GROWTH
India is a strategic hub for Lenovo’s AI expansion. Its roadmap includes -
Hybrid AI solutions tailored for enterprises, SMBs, and the public sector
AI PCs and AI-optimized infrastructure designed for GenAI workloads
Investing in India-based R&D and manufacturing to drive innovation that supports both local and global needs
Channel enablement to deliver AI-led business outcomes across industries
“Our storage portfolio addresses the critical need for efficient data processing in AI applications, offering up to 3x faster performance and significant energy savings, enabling businesses to manage AI workloads more effectively. We are focused on real-world use cases – from education and healthcare to manufacturing – and ensuring our AI offerings are secure, scalable, and responsible,” says Amit.
BUILDING THE BRAND CONNECT
Lenovo is using AI to deliver personalized experiences across the customer journey - from smarter product recommendations to contextual support and marketing. In India, Lenovo has seen a strong response to AI-driven services like predictive maintenance and adaptive user interfaces on devices.
“Our messaging also aligns with what customers care about - data security, faster innovation, and practical ROI from AI investments. Tools like Lenovo’s Premier Support and TruScale as-a-Service solutions ensure customers receive consistent, intelligent engagement backed by personalized SLAs and analytics,” explains Amit.
FUTURE-FOCUSED INNOVATION
India plays a critical role in Lenovo’s global innovation engine. The company is investing in local R&D to advance edge AI, firmware, software, and generative AI infrastructure. Lenovo’s recent announcements in India – Including AI PCs and ThinkSystem infrastructure for GenAI – reflect this commitment. Globally, Lenovo has invested over $2 billion in AI innovation. Lenovo’s Neptune liquid cooling technology leads data center innovation, backed by 12+ years of expertise, 40+ patents, and 100% heat removal efficiency.
“Locally, we are empowering our ecosystem to build and deploy GenAI models with tools, accelerators, and training. Our Lenovo 360 program ensures partners stay ahead of the curve, with upskilling and incentives aligned to the growing demand for automation and AI-powered transformation,” states Amit. Lenovo will continue to invest in innovation across its AI-ready portfolio, infrastructure, and tools to ensure partners can deliver Smarter AI for All – with speed, scale, and impact.
