Lenovo’s Channel Strategy: Powering Smarter Technology and Shared Growth

ARVIND CHABRA
DIRECTOR - ONE CHANNEL, LENOVO INDIA

At Lenovo, our channel strategy is the foundation for delivering smarter technology for everyone and driving sustainable growth. Through the Lenovo 360 framework, we empower partners with the right tools, training, and insights to strengthen innovation, customer engagement, and operational excellence. This approach allows us to scale AI adoption, expand hybrid cloud solutions, and strengthen our presence in emerging markets. With agility and resilience at the core, Lenovo and its partners are better equipped to meet customers’ evolving needs in a fast-changing tech landscape.

EXPANDING REACH WITH LOCALIZED INNOVATION

Channel partners are evolving from value-added resellers to critical strategic enablers of digital transformation, as we work together in key areas like artificial intelligence, hybrid cloud and edge computing. At Lenovo, we have created the Lenovo 360 framework to provide and support partners with the necessary tools, training and insights to deliver real business outcomes. Simultaneously, the speed of commerce has transformed how people shop for technology - you can now have many Lenovo products including tablets and accessories delivered to your door in under 30 minutes in many cities! Together with channel partners, we are making this happen and enabling us to reach more customers faster and smarter.

Channel partners are key to Lenovo’s expansion into emerging markets and smaller cities. Their deep local insights, customer trust, and operational flexibility help us develop tailored solutions with strong local relevance.