LG completes 21 Years, unveils new campaign video that celebrates Innovation in India

LG Electronics India has launched a campaign themed #CelebratingThe New, revolving around how new innovations and new lifestyle aspirations make dreams come true, and more importantly how dreaming up is shaping a new India in 2018.

The launch of the video coincides with LG’s 21st anniversary celebrations in India, where it is further stepping up efforts to design and manufacture innovative products and solutions that satisfy the specific requirements of Indian customers.

The heartwarming video is of a father and a teenage daughter, wherein a father surpasses a challenge he had since his youth, through learning from her daughter.

“Celebrating the new” is a fresh take on every lifestyle dynamics of parent-kid relationships in India. And, how one common thing in our lives passes from generation to generation. LG has captured this philosophy as journey of “Innovation” from one generation to another in the Video

Speaking of the campaign, Amit Gujral, Head – Corporate Marketing, LG Electronics India, said, “The emotionally charged campaign is a true reflection of LG’s brand philosophy of making our customers’ dreams come true. The video effectively depicts the emotions and aspirations of a common man, and how following one’s dreams can have a long-lasting impact on their own lives and of their loved ones.”

“It reminds us in a unique way how dreams have and continue to come alive with LG. We have always been a companion along the journey of our consumers and this campaign dedicates a strong message – LG has been an integral part of every Indian’s dream.”

The video recalls LG’s astronaut brand that was launched coinciding with its 20th anniversary celebrations last year. The video, which went viral with 104 million views, a delightful message that touched the hearts of millions of customers.

“Our 21-years-long journey in India is a remarkable milestone, and we are determined more than ever before to develop innovative products and solutions that act as catalyst in offering better lifestyle to all its consumers,” concluded Gujral.