Logitech to buy ASTRO Gaming for $85 million
2017-07-12Logitech International has agreed to acquire ASTRO Gaming for $85 million in cash, and the acquisition is expected to close in early August. With the addition of ASTRO, the company is investing in an adjacent gaming market - the console gaming market - to help accelerate the long-term growth of its gaming business.
Both the companies together are the number one maker of headsets, mice, keyboards and streaming webcams for PC and console gamers. ASTRO is best known for its iconic A40 and A50 headsets designed for pro gamers and core enthusiasts. ASTRO’s recently introduced A10 expands the company’s reach in the console headset market, offering the essence of what makes their headsets premium, but at a more broadly accessible price point.
"ASTRO is the leading player for premium console headsets and is the preferred headset for console esports athletes. It's a perfect complement to Logitech G's focus on PC gaming and we couldn't be more excited; we love the team, the brand and the products. Together, we want to make game play even more fun for gamers everywhere," said Ujesh Desai, Vice-President and General Manager of Logitech G .
Jordan Reiss, Co-Founder and President of ASTRO, added, “The whole team at ASTRO has always held Logitech and Logitech G products in the highest regard, so I’m ecstatic we are joining forces. ASTRO’s brand strength combined with Logitech G's unrivaled technology and global distribution network is going to bring our products to even more gamers around the world.”
In FY 2018, Logitech expects the acquisition of ASTRO to add approximately two points of growth to the top line, and to be slightly dilutive to the bottom line in the first year, as it integrates the business and invest to expand ASTRO internationally.
Tags: Logitech, ASTRO Gaming, Ujesh Desai logitech g, Jordan Reiss astro, ASTRO
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