Mahindra Comviva enteres into partnership with Sacom Mediaworks
Mahindra Comviva has announced that it has entered into a partnership with Sacom Mediaworks, a leading content aggregator in the Middle East and Africa. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Comviva’s digital marketplace for content, with a broader range of digital Video-on-Demand content – short and long format.
Sacom has a proven track record of producing and distributing content globally, it has successfully distributed over 30,000 hours of content to 40+ platforms in 5 continents and 15 languages. The company has collaborated with a number of production houses, including local and international content providers, copyright bodies and artists and consistently works to add newer platforms and markets to optimize its content footprint. Sacom also owns and manages online platforms that have an aggregated annual traffic of over 100 million page views globally.
Comviva’s Mooditt Digital Store is a one-of-its-kind digital marketplace that brings the entire ecosystem of content providers, application providers and distribution channels on a single platform and leverages multiple channels of content distribution like web, mobile applications, WAP, DTH, Radio, TV, IPTV, Text, and IVR for seamless distribution. Besides enabling a robust content sharing ecosystem, the Mooditt Digital Store adds value by bringing automated partner management and data analytics to the table, enabling seamless content flows to various participants of the ecosystem.
Speaking on the partnership, Atul Madan, Senior Vice-President, Digital Lifestyle Solutions, Mahindra Comviva, said, “With the exponential growth of digital content, content discovery and distribution is becoming increasingly challenging in today’s world. In an increasingly fragmented environment, the challenge for distribution channels is to get access to right content in the minimal possible timeframe.
“We are very pleased with our partnership with Sacom Mediaworks as it puts us on a stronger footing in the Middle East and Africa. Mahindra Comviva’s expertise in end-to-end content management combined with Sacom’s robust catalogue of Arab, Asian and Hollywood video content will lead to new growth opportunities in the region.”
Dinesh Gupta, Director, Sacom Mediaworks, said, “We’re excited to join forces with Mahindra Comviva that brings the pedigree of Mahindra and Bharti Airtel Group, having successfully consolidated their position as market leaders in Telecom and Mobility solutions domains with presence in 4 continents and 95 countries. We will be working together to grow the reach and monetization potential of our content together and offer our entertainment IPs and VOD content in Hollywood, Arabic and Bollywood genres for Middle East, Africa, Russia, CIS countries and Asia-Pacific. Mooddit Digital Store addresses the twin problems of reach and discoverability of content and deserves a more robust content library to implement at scale. Every story deserves an audience and this partnership will go a long way in taking the stores to their audiences.”
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