As per Twitter an account with a "blue tick" verification badge indicates "we've been in contact with the person or entity the account is representing and verified that it is approved". Social media posting and results are not real but most of them are machine generated by tweaking the algorithm.
All it seems, the $44 billion Twitter deal may have been too expensive for the world’s richest man himself, let’s take a look at why the Chief of Twitter is hard selling the blue tick like a salesperson. But don’t worry, the fact is, it is all a planned strategy by all the leading social media giants including Facebook, Instagram parent Meta who have begun selling paid blue ticks.
Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.
Usually, Twitter users like celebrities, politicians, academicians, government institutions, journalists and so on, apply for Twitter verification to get the blue tick. While the criteria vary from one account type to the other, the final blue badge is only delivered after Twitter’s team approves it.
Facebook-parent Meta has launched a subscription service, called Meta Verified, that will allow users to add the coveted blue check mark to their Instagram and Facebook accounts for up to $15 a month by verifying their identity, It will be a new revenue channel that has returned mixed success for its smaller rival Twitter.
It is a well-planned strategy of most of the Social media companies to start charging their services. So far they have been collecting, correlating and augmenting the information, which they were getting posted in their portal.
Moreover, Meta's subscription move follows Twitter’s push under its new owner, Elon Musk, to charge users $8 a month for blue check marks through its Twitter Blue service. Twitter said last week that it would soon disable two-factor authentication through text messages for users who are not paid Twitter Blue subscribers.
The companies are in good faith that most of the serious subscribers will take the services. The tech pundits feel that, many will get themselves self-disassociated from the paid media postings, which become a much biased medium, full of false news and they have been paid for the services. The subscription services like Twitter Blue or Meta verified will create a divide between “in groups and out groups”, there could be clear backlash from consumers that will never pay a dime for Facebook or Instagram and this move could push them out of the door with huge ad revenue fall of every social media company.
Let’s wait and watch how Netizens will stay away from Social Media without active participation having a false apprehension of many hidden facts, this probably will bring opportunity for the Local social media companies to grow. As any disruptive technology and process does, it has given rise to both expectations and concerns.
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