It seems McAfee and Intel are committed to lead in delivering innovative security solutions market.
Together with Intel, McAfee is redefining the consumer security experience with a focus on safeguarding consumer devices, securing personal data and protecting identities online. This user-centric approach will deliver a comprehensive and valuable service offering that helps meet the evolving needs of consumers as they enjoy their digital lives, anywhere, from any device. The first of these personalized security offerings from McAfee is available in beta to partners, with a consumer version of the product available mid-year 2013.
The explosion in connected devices and the availability of online content and services has consumers spending more of their lives online. Always-connected consumers who are shopping, banking, and sharing information online have an unprecedented amount of their personal and financial information at risk to increasingly sophisticated attacks and scams. Because of these new usages and the resulting distribution of personal information, a more comprehensive approach to security is required to protect consumers.
“As consumers live their lives online and use two, three, or more different types of devices to accommodate their online lifestyles, their needs are evolving,” said Gary Davis, Vice- President of Consumer Marketing, McAfee. “Given this paradigm shift, McAfee is relentlessly focus on keeping consumers’ online lives safe so every user can fully explore the possibilities of today’s digital age. It is no longer good enough to just protect a device from a particular piece of malware. Instead, we need to protect what a consumer does online no matter the device or where it is used.”
The key attributes of consumer-centric online security and safety include safeguarding devices, identity protection and personal data security.
