mCarbon has entered into a strategic technology partnership with Tata DOCOMO. Under this partnership, mCarbon will provide technological support for Tata DOCOMO’s caller ring back tone (CRBT) service. In addition, DOCOMO subscriber can access mCarbon-enabled CRBT service through multiple mediums like IVR, SMS, USSD or Web or Client (Channel 99).
Rajesh Razdan, Co-Founder & Director, mCarbon, remarked, “Since its inception, mCarbon has been working with leading service providers to take cutting-edge value-added services to customers across the globe. Our association with Tata DOCOMO will enable us to use our extensive experience in the CRBT space for the benefit of their customers.”
Rishi Mohan Malhotra, Head - VAS, Tata DOCOMO, said, “In this day and age, operators are looking at innovative ways to deliver services and every innovation comes with a price tag. Our partnership with mCarbon has assured good returns on investment and hence we are very confident of a successful launch in these 4 circles.”
